Designed
to inspire an
effortless lifestyle
Halara means "take it easy," and that's exactly what the brand sets out
to create by providing greater access to thoughtfully designed and stylish activewear and essentials. Halara’s elevated and high quality fabric uses next-gen tech and leverages AI for demand-driven design, so everybody, everywhere, can live in effortless comfort and style every day.
Designed, Ideated, Dreamt @ TWA
CD: Jolene Delisle AD & Senior Designer: Yours Truly Designers: Zoe Larson & Forrest Huu Ta
Seamless Styles
Our team was charged with introducing this international company to the US, with a visual identity system that extended from their physical packaging to their growing social and digital presence. Our messaging was important in amplifying their positioning around engineered sustainability and limitless variety.
